“How BINI Captured the Music Scene: Unraveling the Formula Behind Their Success”

Christel Payseng
2 min readApr 15, 2024

Honestly, I only noticed BINI recently because of their hit songs “Pantropiko” and “Salamin Salamin,” which give off perfect summer vibes. So, I decided to delve into why they succeeded in the music industry and what their formula is.

There are many girl groups who have tried to break out of the mold, but BINI’s success is rare. I didn’t know anything about them, not even the names of the girls. I observed them from a non-fan perspective, and what you’ll notice first are their visuals — they’re all stunning.

They have the ideal body type and they can actually dance, synchronized at that. Another thing I noticed is how beautiful their clothes are; it’s all in the way they are dressed. They are visually pleasing, and on top of that, they were able to release super catchy songs. It wasn’t always this way though; it was trial and error as I checked their earlier videos.

You can see that they tried to rebrand and explore until they found their sound. Their performance is stable; you can tell they really practiced. There are 8 members: Aiah, Colet, Maloi, Jhoanna, Mikha, Gwen, Stacey, and Sheena. They come from different regions — Manila, Batangas, Albay, Nueva Vizcaya, Cebu, and Bohol — so they have a blend like SB19, who hail from different provinces. Both groups trained using Filipino and Kpop training.

They debuted in 2021, but in 2024, they finally got their break. What’s nice is, like Ken of SB19, they also sing songs in Ilocano and Bisaya, but they also have Thai, Japanese, Spanish, and Latin covers. They bring a different flavor; you can feel it in their sound — refreshing and perfect for the climate of the Philippines.

It’s really nice to see us opening up to ourselves. I don’t want to be involved in fan wars or anything. Some compare BINI and SB19, but honestly, these groups are not in competition with each other. SB19 has its own caliber, and there’s a different spirit from the A’Tin appreciation. They don’t clash. These groups don’t clash, but it’s different how they were formed. I’m a huge SB19 fan, but I welcome the success of other groups and I wanted to give them a chance to be seen and known.

From what I’ve read, it’s beautiful, and BINI is paving the way for other girl groups to emerge. We’re getting the formula — sticking to our core strengths in culture but also incorporating what works on the international level.



Christel Payseng

Writer, PR Media, Literature Hobbyists, Digital Marketer