“Redefining Real Estate Salesmanship: Anthony Arellano’s Path to Becoming ‘The Calibre’”

Christel Payseng
4 min readApr 28, 2023

Anthony Arellano first embarked on a career in online sales and cloud systems, which entailed a mundane 8-to-5 office job. However, his entrepreneurial and creative spirit led him to recognize the untapped potential of the real estate market in 2013. He forged a strategic partnership with Wee Community Developer Inc. and subsequently joined ASCOTT Resources Development Corporation as an international marketing sales representative.

Anthony Arellano

Anthony’s natural ability to connect with customers played a crucial role in promoting the vast potential of the Philippines’ real estate market to hardworking OFWs, local investors, and foreign stakeholders. He was instrumental in guiding them toward making informed decisions that would lead to substantial growth and prosperity.

His unwavering commitment to client satisfaction and impeccable salesmanship have propelled him to the forefront of the real estate industry, attracting a loyal following of investors seeking his expert guidance.

In 2016, Anthony met some amazing people and clients who introduced him to big brands and premium clients interested in property investment. Things were going great until 2019, when the pandemic hit, bringing the world to a standstill.

Like many real estate agents, Anthony found himself unable to travel outside the Philippines, and a lot of his projects came to a halt. But, being the determined guy that he is, he refused to let fear and uncertainty get the best of him.

Thanks to the wonders of technology and the grace of God, Anthony was able to embrace a work-from-home setup and stay connected with his clients from anywhere in the world. By using video technology, he was able to keep improving his lead generation and provide top-notch customer service, even from a distance.

RLC Residences

Anthony Arellano is an international sales executive with an unquenchable thirst for growth and improvement.

His journey in the industry eventually led him to join one of the top and leading developers in the Philippines, RLC Residences. Initially, the pandemic-induced new normal posed a challenge, but Anthony’s determination and grit helped him adjust and adapt to the situation.

“Real estate cannot be lost or stolen, nor can it be carried away. Purchased with common sense, paid for in full, and managed with reasonable care, it is about the safest investment in the world.” — Franklin D. Roosevelt

Working for a premium and leading real estate developer like RLC Residences came with intense work pressure, but Anthony took it in stride and worked hard to create a solid client base. He focused on high-value customers and premium accounts, earning him the title of Top Producer by selling high-end projects and properties like The Residences at The Westin and The Velaris at the Bridgetowne.

Today, Anthony is known as “The Calibre,” a testament to his ability to focus on high net worth customers and smart investments that produce high returns. He invests his time in building strong relationships with clients that align with RLC Residences’ vision and values.

“Real estate is not about selling houses, it’s about helping people make the biggest financial decision of their lives.”

With RLC Residences as his home, Anthony’s focus and ongoing goals include a series of top-tier developments in Metro Manila and Cebu.

He has also made a name for himself as a global property expert, with his reach extending far beyond the Philippines.

His portfolio now includes properties in Asia’s top destinations, such as Hong Kong, Japan, Singapore, and Thailand.

But his expertise doesn’t stop there. RLC Residences, the top-tier real estate developer he works for, is on a mission to expand its global footprint. That’s why they’ve entrusted Anthony and their team of RLC Residences International Property Specialists to spread their brand and properties to the rest of the world.

“Expanding your real estate business is not about working harder, it’s about working smarter and building a team that can help you achieve your goals.”

From the United States and Canada to Dubai and Europe, they’re making their mark on the global real estate scene.

With Anthony as a part of this worldwide expansion, investors can rest assured that they have a seasoned expert guiding them through the international property market.

Currently, Anthony Arellano is spearheading a team in Tokyo, Japan, where they’re promoting and marketing RLC Residences through roadshows and events.

As an experienced international property specialist, Anthony knows the ins and outs of the Japanese market and is well-versed in catering to the unique needs and preferences of Japanese investors. With his team, they’re showcasing RLC Residences’ impressive portfolio of properties and highlighting their commitment to excellence in every aspect of their development.

Anthony’s presence in Tokyo is a testament to RLC Residences’ commitment to expanding its global reach and ensuring that investors worldwide have access to the very best in real estate. With his expertise and dedication to the brand, investors can trust that they’re in good hands with Anthony and the RLC Residences team.

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Christel Payseng

Writer, PR Media, Literature Hobbyists, Digital Marketer